Apple has officially unveiled the iPhone 17 Pro and iPhone 17 Pro Max, continuing to shape the premium smartphone segment with notable improvements in performance, photography, and storage. With the new iPhone lineup, Apple is once again targeting professional users, from gamers to content creators.
Strong performance from the A19 Pro chip and a smoother display
Both the iPhone 17 Pro and Pro Max are powered by the A19 Pro chip, Apple's newest processor, which promises outstanding performance while remaining energy efficient. The chip is designed to handle heavy workloads such as high-end mobile gaming and video editing, while also extending battery life.
For the display, the iPhone 17 Pro has a 6.3-inch Super Retina XDR screen, while the Pro Max steps up to 6.9 inches, which is ideal for watching movies and playing games. Both support ProMotion 120Hz technology, delivering smoother scrolling and more responsive touch.
A comprehensive camera upgrade with 8K video recording
The rear triple-camera system on both models has a resolution of 48MP and includes wide, ultra-wide, and telephoto lenses. Notably, the Pro Max supports optical zoom of up to 10x, combined with digital zoom of up to 40x, so distant subjects come out sharper than ever.
Apple has also upgraded video recording with 8K capture, making the iPhone usable in professional projects. The entire launch event was even filmed on the iPhone 17 Pro Max itself.
The front camera has been improved too, now at 18MP, with support for Center Stage to keep the subject in frame during video calls. Low-light image processing and color reproduction have also been enhanced.
A new design, bigger battery, and faster charging
Apple has redesigned the frame, using solid aluminum combined with a vapor chamber for more effective heat dissipation. The front uses Ceramic Shield 2, which improves resistance to impacts and scratches.
By rearranging the internal components, Apple was able to fit in a larger battery. Paired with 35W fast charging and MagSafe support, the iPhone 17 Pro can play video continuously for up to 29 hours, while the Pro Max reaches 33 hours.
Up to 2TB of storage, with prices unchanged
For storage, the iPhone 17 Pro comes in 256GB, 512GB, and 1TB versions, while the Pro Max adds a 2TB option, aimed at users who store lots of video, apps, and large files.
Starting prices are $1,099 for the Pro and $1,199 for the Pro Max, unchanged from last year's iPhone 16 lineup. However, Apple has dropped the 128GB version, raising the entry price of the Pro line.
Pre-orders begin on September 12, and the product officially goes on sale on September 19.
